Evolution of US public diplomacy: Domestic political determinants, priorities and new challenges

Public diplomacy remains one of the most dynamic and important areas modern US foreign policy. As such, public diplomacy, — its institutional structure, principles functioning, key priorities, etc. attracts increasing attention within both Russian academic literature. However, for a more complete understanding contemporary specifics prospects, it seems appropriate to try fit into broader context evolution political system in general. The first section paper identifies major domestic factors that determined development policy mechanism, as well stages evolution. author argues trends almost 250-year history American was gradual democratization, aimed promote inclusion larger population processes. second examines role framework notes latest developments information communication technologies have turned publicity PR-campaigns competition United States 21st century. Internet social networks opened up virtually unlimited opportunities campaigning inside outside state, giving new impetus diplomacy. At same time, digital also generated challenges, raising problem ensuring security face expansion networks. In this regard, third touches upon issues evaluating effectiveness concludes terms possible directions further research interactions between EU countries which share common values are particular importance. This may allow better possibilities limits tools based on institutions developed civil society.